Our Story

Built on a Simple Belief: Business and Planet Can Thrive Together

MSR Ecotech Solution was founded with a clear purpose — to make sustainable packaging accessible to every business in India, and to power those businesses with intelligent technology.

MSR Ecotech Solution founding team
MSR Ecotech team at work

Our Story

How We Started

MSR Ecotech Solution was born out of a growing frustration — watching businesses across Bihar and Odisha struggle to find affordable, compliant alternatives to single-use plastic, while also lacking the digital tools to compete in a fast-moving market.

Our founders saw two problems that needed solving together: the environmental cost of plastic packaging, and the operational inefficiency holding back small and mid-sized businesses. Rather than address one at a time, we built a company that tackles both — certified biodegradable packaging products distributed through a nationwide dealer network, and AI-powered SaaS solutions that automate the business operations behind them.

Starting from Motihari in Bihar and expanding to Bhubaneswar in Odisha, we have built a growing ecosystem of distributors, dealers, technology partners, and enterprise clients — all united by a shared belief that doing right by the planet and running a profitable business are not competing goals.

Mission & Vision

Our Mission

To accelerate India's transition to sustainable packaging by making certified biodegradable products accessible and affordable at every scale — from the neighbourhood kirana to the national enterprise — while empowering businesses with AI-driven tools that eliminate operational friction.

Our Vision

A future where every business in India operates with zero single-use plastic, powered by intelligent automation — and where sustainability is a competitive advantage, not a compliance burden.

Planet First

Every product decision starts with environmental impact. We will not compromise on certification, material quality, or biodegradability standards.

Accessible Innovation

Technology and sustainable packaging should not be luxuries. We price and distribute for the mass market, not just the top tier.

Partner Success

Our distributors and dealers are not just channels — they are co-builders of this ecosystem. Their growth is our growth.

Honest Business

We say what we do and do what we say. No inflated claims, no greenwashing, no fine print that changes the deal.

Our Journey

Key Milestones

2022

Founded in Motihari

MSR Ecotech Solution incorporated in East Champaran, Bihar, with a focus on biodegradable carry bags.

2023

Dealer Network Launched

First cohort of authorised dealers onboarded across Bihar, establishing the distributorship model.

2024

Odisha Expansion

Second office opened in Bhubaneswar, extending operations and dealer coverage into Odisha and eastern India.

2024

AI SaaS Division

Launched the AI & SaaS vertical, offering automated business management tools for SMBs and enterprises.

2025

Partner Ecosystem

Formalised consulting partnerships with Aasaan Tech and Extraaz to deliver complete business ecosystem solutions.

Where We Are

Our Offices

Bihar — Headquarters

Headquarters & Distribution

Our founding office in East Champaran, Bihar. Home to our core operations, product distribution, and the Bihar dealer network.

Motihari, East Champaran, Bihar — 845401

Odisha — Regional Office

Regional Operations & SaaS

Our eastern India hub, serving Odisha and neighbouring states with packaging distribution and AI SaaS client support.

Bhubaneswar, Odisha — 751001

Want to Be Part of This Story?

Whether you are a prospective dealer, a business looking for eco packaging, or a technology partner — there is a place for you in the MSR Ecotech ecosystem.